ABOUT BACKFEED
PR professionals send thoughtful pitches into crowded inboxes. Journalists spend enormous time deciding what is relevant, what is missing and what simply is not right. Most of that judgement disappears without explanation. Backfeed creates a fair, private way for useful editorial feedback to travel back.
THE PROBLEM
A pitch can miss because of timing, evidence, framing, audience fit or a dozen other reasons. Without feedback, PR teams are left to guess. Journalists, meanwhile, cannot personally coach every sender whose work crosses their inbox.
Backfeed is designed to make one valuable response possible without turning editorial access into a commodity.
THE PRINCIPLE
Payment is for the journalist’s time and structured feedback—never coverage, favourable treatment or influence.The original pitch is preserved. The journalist’s response remains their own. Backfeed governs the transaction around that exchange.
HOW WE BUILD
No promise of coverage and no pressure to soften an honest response.
Backfeed never exposes whether a journalist is registered, their private tier or their contact route.
Pitches and feedback are delivered as written, with integrity evidence for locked versions and attachments.
Money, deadlines, clarifications and refunds follow visible rules even when AI is unavailable.
Backfeed helps communicators learn what makes a pitch useful to the people making real editorial decisions. It is a learning and relationship tool—not a shortcut around good work.
Participation is private and invitation-led. Journalists decide whether to accept each request, respond in their own words and retain the same independence they have outside Backfeed.
START WITH ONE PITCH